Report Summary
Eternity Insights has published a new study on Global Tissue Paper Market focusing on key segments and regions. This in-depth research report highlights the market and competitive intelligence across the key segments of the market. The report also considers the impact of COVID-19 on the global Tissue Paper Market.
The report considers 2020-2023 as historic period, 2024 as base year, and 2025-2035 as forecast period. The report includes quantitative analysis of the market supported by the market drivers, challenges, and trends to accurately map the market scenario and competition. Moreover, key insights related to market having direct impact on the market will also be covered.
Tissue Paper Market report is based on robust research methodology designed using blend of research ap-proaches developed using secondary/desk research and validated through primary research and expert insights. Eternity Insights also uses paid databases such as FACIVA, Hoovers, and other bench-marking and forecasting tools to provide accurate statistical analysis of supply and demand trends.
Global Tissue Paper Market Size, 2020-2035 (USD Million)

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Global Tissue Paper Market Segmentation:
Tissue Paper Market, By Product Type
- Paper Napkin
- Paper Towels
- Bathroom Tissues
- Facial Tissue
- Tissue Wipes
- Others
Tissue Paper Market, By Material
- Bleached Softwood Kraft Pulp (BSK)
- Birch Hardwood Kraft Pulp (BHK)
- High Yield Pulp (HYP)
- Recovered Fiber
- Others
Tissue Paper Market, By Packaging Type
- Rolls
- Napkins
- Folded Tissues
- V-fold
- W-fold
- Z-fold
- C-fold
- Others
Tissue Paper Market, By Application
- Household
- Hotels
- Restaurants
- Malls
- Cafes
- Hospitals
- Salons
- Others
Tissue Paper Market, By Distribution Channel
- Hypermarkets/Supermarkets
- Convenience Stores
- Departmental Stores
- Retail Stores
- Online Stores
- Others

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Geographically, the market is categorized in to five regions as North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. North America region dominates the global Tissue Paper market in terms of demand generation. The Tissue Paper market in Asia Pacific region is expected to grow at significantly high growth rate. The regional market is further sub-segmented and analyzed at granular level across key countries. The report will include market size and forecast for Tissue Paper market for below listed coun-tries across each region.
North America (U.S. and Canada), Europe (Germany, France, Italy, UK, Spain, and Rest of Europe), Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific region); Latin America (Brazil, Mexico, and rest of the Latin America); Middle East and Africa (GCC, South Africa, and Rest of the Middle East and Africa).
Global Tissue Paper Market Taxonomy:

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Global Tissue Paper Market Competitive Landscape
The global Tissue Paper market analysis report covers detailed analysis of competitive scenario across globe. The report includes profiles of leading players covering below details
- Company Overview
- Financial Analysis
- Product Portfolio Analysis
- Strategic Overview
- SWOT Analysis
List of Companies Profiled in the Report:
- Christian Senning Verpackungsmaschinen GmbH & Co. KG.
- Essity AB.
- Georgia-Pacific LLC.
- Cascades Inc.
- Wepa Hygieneprodukte GmbH.
- The Proctor & Gamble Co. Ltd.
- Johnson & Johnson Private Limited.
- Clearwater Paper Corporation.
- Kimberly-Clark Corporation.
- Kruger Inc.
- Other Players of Specific Interest can be added based on the requirement
Market Segmentation
Report Attributes |
Details |
The market size value in 2024 |
USD XX.XX Million |
CAGR (2025 - 2035) |
XX.XX % |
The Revenue forecast in 2035 |
USD XX.XX Million |
Base year for estimation |
2024 |
Historical data |
2020-2023 |
Forecast period |
2025-2035 |
Quantitative units |
- Revenue in USD Million
- CAGR from 2025 to 2035
|
Report Coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
Segments Covered |
By Product Type Outlook, Distribution Channel Outlook, Regional Outlook |
By Product Type Outlook |
Paper Napkin, Paper Towels, Bathroom Tissues, Facial Tissue, Tissue Wipes, Others |
By Distribution Channel Outlook |
Hypermarkets/Supermarkets, Convenience Stores, Departmental Stores, Retail Stores, Online Stores, Others |
Regional scope |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
Country scope |
U.S., Canada, U.K., Germany, France, BENELUX, China, India, Japan, South Korea, Brazil, Saudi Arabia, UAE, Turkey |
Key companies profiled |
Christian Senning Verpackungsmaschinen GmbH & Co. KG., Essity AB., Georgia-Pacific LLC., Cascades Inc., Wepa Hygieneprodukte GmbH., The Proctor & Gamble Co. Ltd., Johnson & Johnson Private Limited., Clearwater Paper Corporation., Kimberly-Clark Corporation., Kruger Inc. |
Customization Available |
Yes, the report can be tailored to meet your specific requirements. |
Key Benefits to the Stakeholders
- Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
- Provision of market value (USD Billion) and volume (Tons) data for each segment and sub-segment
- Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
- Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
- Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled
- Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players
- The current as well as the future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
- Includes an in-depth analysis of the market of various perspectives through Porter’s five forces analysis
- Provides insight into the market through Value Chain
- Market dynamics scenario, along with growth opportunities of the market in the years to come
Table Of Contents
Table of Contents
Chapter 1 Tissue Paper Market Overview
1.1 Tissue Paper Definition
1.2 Global Tissue Paper Market Size Status and Outlook (2014-2029)
1.3 Global Tissue Paper Market Size Comparison by Region (2014-2029)
1.4 Global Tissue Paper Market Size Comparison by Type (2014-2029)
1.5 Global Tissue Paper Market Size Comparison by Application (2014-2029)
1.6 Global Tissue Paper Market Size Comparison by Sales Channel (2014-2029)
1.7 Tissue Paper Market Dynamics (COVID-19 Impacts)
1.7.1 Market Drivers/Opportunities
1.7.2 Market Challenges/Risks
1.7.3 Market News (Mergers/Acquisitions/Expansion)
1.7.4 COVID-19 Impacts on Current Market
1.7.5 Post-Strategies of COVID-19 Outbreak
Chapter 2 Tissue Paper Market Segment Analysis by Player
2.1 Global Tissue Paper Sales and Market Share by Player (2017-2019)
2.2 Global Tissue Paper Revenue and Market Share by Player (2017-2019)
2.3 Global Tissue Paper Average Price by Player (2017-2019)
2.4 Players Competition Situation & Trends
2.5 Conclusion of Segment by Player
Chapter 3 Tissue Paper Market Segment Analysis by Type
3.1 Global Tissue Paper Market by Type
3.1.1 Pulp Paper
3.1.2 Recycled Paper
3.2 Global Tissue Paper Sales and Market Share by Type (2014-2019)
3.3 Global Tissue Paper Revenue and Market Share by Type (2014-2019)
3.4 Global Tissue Paper Average Price by Type (2014-2019)
3.5 Leading Players of Tissue Paper by Type in 2019
3.6 Conclusion of Segment by Type
Chapter 4 Tissue Paper Market Segment Analysis by Application
4.1 Global Tissue Paper Market by Application
4.1.1 Household
4.1.2 Commercial
4.2 Global Tissue Paper Sales and Market Share by Application (2014-2019)
4.3 Leading Consumers of Tissue Paper by Application in 2019
4.4 Conclusion of Segment by Application
Chapter 5 Tissue Paper Market Segment Analysis by Sales Channel
5.1 Global Tissue Paper Market by Sales Channel
5.1.1 Direct Channel
5.1.2 Distribution Channel
5.2 Global Tissue Paper Sales and Market Share by Sales Channel (2014-2019)
5.3 Leading Distributors/Dealers of Tissue Paper by Sales Channel in 2019
5.4 Conclusion of Segment by Sales Channel
Chapter 6 Tissue Paper Market Segment Analysis by Region
6.1 Global Tissue Paper Market Size and CAGR by Region (2014-2029)
6.2 Global Tissue Paper Sales and Market Share by Region (2014-2019)
6.3 Global Tissue Paper Revenue and Market Share by Region (2014-2019)
6.4 North America
6.4.1 North America Market by Country
6.4.2 North America Tissue Paper Market Share by Type
6.4.3 North America Tissue Paper Market Share by Application
6.4.4 United States
6.4.5 Canada
6.4.6 Mexico
6.5 Europe
6.5.1 Europe Market by Country
6.5.2 Europe Tissue Paper Market Share by Type
6.5.3 Europe Tissue Paper Market Share by Application
6.5.4 Germany
6.5.5 UK
6.5.6 France
6.5.7 Italy
6.5.8 Russia
6.5.9 Spain
6.6 Asia-Pacific
6.6.1 Asia-Pacific Market by Country
6.6.2 Asia-Pacific Tissue Paper Market Share by Type
6.6.3 Asia-Pacific Tissue Paper Market Share by Application
6.6.4 China
6.6.5 Japan
6.6.6 Korea
6.6.7 India
6.6.8 Southeast Asia
6.6.9 Australia
6.7 South America
6.7.1 South America Market by Country
6.7.2 South America Tissue Paper Market Share by Type
6.7.3 South America Tissue Paper Market Share by Application
6.7.4 Brazil
6.7.5 Argentina
6.7.6 Colombia
6.8 Middle East & Africa
6.8.1 Middle East & Africa Market by Country
6.8.2 Middle East & Africa Tissue Paper Market Share by Type
6.8.3 Middle East & Africa Tissue Paper Market Share by Application
6.8.4 UAE
6.8.5 Saudi Arabia
6.8.6 South Africa
6.9 Conclusion of Segment by Region
Chapter 7 Profile of Leading Tissue Paper Players
7.1 Procter & Gamble
7.1.1 Company Snapshot
7.1.2 Product/Service Offered
7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)
7.1.4 COVID-19 Impact on Procter & Gamble
7.2 Kimberly-Clark
7.3 Georgia-Pacific
7.4 Metsa Group
7.5 Essity (from SCA)
7.6 Oji Holdings
7.7 Cascades
7.8 Sofidel
7.9 Resolute (Atlas Toilet Papers)
7.10 First Quality
7.11 Clearwater
7.12 Irving
7.13 Kruger
7.14 WEPA
7.15 Empresas CMPC
7.16 Hengan Group
7.17 APP (Sinar Mas Group)
7.18 C & S Paper
7.19 ICT Group
Chapter 8 Upstream and Downstream Analysis of Tissue Paper
8.1 Industrial Chain of Tissue Paper
8.2 Upstream of Tissue Paper
8.2.1 Raw Materials
8.2.2 Labor Cost
8.2.3 Manufacturing Expenses
8.2.4 Manufacturing Cost Structure
8.2.5 Manufacturing Process
8.3 Downstream of Tissue Paper
8.3.1 Leading Distributors/Dealers of Tissue Paper
8.3.2 Leading Consumers of Tissue Paper
Chapter 9 Development Trend of Tissue Paper (2020-2029)
9.1 Global Tissue Paper Market Size (Sales and Revenue) Forecast (2020-2029)
9.2 Global Tissue Paper Market Size and CAGR Forecast by Region (2020-2029)
9.3 Global Tissue Paper Market Size and CAGR Forecast by Type (2020-2029)
9.4 Global Tissue Paper Market Size and CAGR Forecast by Application (2020-2029)
9.5 Global Tissue Paper Market Size and CAGR Forecast by Sales Channel (2020-2029)
Chapter 10 Appendix
10.1 Research Methodology
10.2 Data Sources
10.3 Disclaimer
10.4 Analysts Certification