Report Summary
Summary
Marketing software and solutions are software tools used by various enterprises to track the performance of marketing initiatives. Marketing software and solution enables marketing managers to evaluate the their marketing initiatives by measuring performance using important business metrics such as return on investment (ROI), marketing attribution, and overall marketing effectiveness.
Cloud based marketing software and solution have witnessed traction in its adoption in the Asia Pacific region. IBM is offering its cloud based social media analytics software in this region which provides information about customer’s sentiment in social media.
In North America region, marketing software and solution are emerging at a rapid pace and are assisting various technology companies in this region. Business organizations that are based in countries such as United States and Canada are aggressively adopting marketing software and solutions.
In 2020, the global Marketing Software and Solution market size was xx million US$ and it is expected to reach xx million US$ by the end of 2027, with a CAGR of xx% between 2021 and 2027.
This report studies the Marketing Software and Solution market size by players, regions, product types and end industries, history data 2017-2020 and forecast data 2021-2027; This report also studies the global market competition landscape, market drivers and trends, opportunities and challenges, risks and entry barriers, sales channels, distributors and Porter's Five Forces Analysis.
This report focuses on the global top players, covered
IBM Corporation
Adobe Systems
Accenture PLC
Oracle Corporation
SAS Institute
Harte-Hanks
Pega-Systems
...
Market segment by Regions/Countries, this report covers
North America
Europe
China
Rest of Asia Pacific
Central & South America
Middle East & Africa
Market segment by Type, the product can be split into
On Premises
Cloud Based
Market segment by Application, the market can be split into
Social Media Marketing
E-mail Marketing
SEO Marketing
PPC Marketing
Other
The study objectives of this report are:
To study and forecast the market size of Marketing Software and Solution in global market.
To analyze the global key players, SWOT analysis, value and global market share for top players.
To define, describe and forecast the market by type, end use and region.
To analyze and compare the market status and forecast among global major regions.
To analyze the global key regions market potential and advantage, opportunity and challenge, restraints and risks.
To identify significant trends and factors driving or inhibiting the market growth.
To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.
In this study, the years considered to estimate the market size of Marketing Software and Solution are as follows:
History Year: 2017-2020
Base Year: 2020
Estimated Year: 2020
Forecast Year 2021 to 2027
For the data information by region, company, type and application, 2020 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Key Stakeholders
Raw material suppliers
Distributors/traders/wholesalers/suppliers
Regulatory bodies, including government agencies and NGO
Commercial research & development (R&D) institutions
Importers and exporters
Government organizations, research organizations, and consulting firms
Trade associations and industry bodies
End-use industries
Available Customizations
With the given market data, EternityInsights offers customizations according to the company's specific needs. The following customization options are available for the report:
Further breakdown of Marketing Software and Solution market on basis of the key contributing countries.
Detailed analysis and profiling of additional market players.
Table Of Contents
Table of Contents
Marketing Software and Solution Market Report by Company, Regions, Types and Applications, Global Status and Forecast to 2025
1 Industry Overview of Marketing Software and Solution
1.1 Marketing Software and Solution Market Overview
1.1.1 Marketing Software and Solution Product Scope
1.1.2 Market Status and Outlook
1.2 Global Marketing Software and Solution Market Size and Analysis by Regions
1.2.1 North America
1.2.2 Europe
1.2.3 China
1.2.4 Rest of Asia Pacific
1.2.5 Central & South America
1.2.6 Middle East & Africa
1.3 Marketing Software and Solution Market by Type
1.3.1 On Premises
1.3.2 Cloud Based
1.4 Marketing Software and Solution Market by End Users/Application
1.4.1 Social Media Marketing
1.4.2 E-mail Marketing
1.4.3 SEO Marketing
1.4.4 PPC Marketing
1.4.5 Other
2 Global Marketing Software and Solution Competition Analysis by Players
2.1 Marketing Software and Solution Market Size (Value) by Players (2019 and 2020)
2.2 Competitive Status and Trend
2.2.1 Market Concentration Rate
2.2.2 Product/Service Differences
2.2.3 New Entrants
2.2.4 The Technology Trends in Future
3 Company (Top Players) Profiles
3.1 IBM Corporation
3.1.1 Company Profile
3.1.2 Main Business/Business Overview
3.1.3 Products, Services and Solutions
3.1.4 Marketing Software and Solution Revenue (Value) (2017-2020)
3.1.5 Recent Developments
3.2 Adobe Systems
3.2.1 Company Profile
3.2.2 Main Business/Business Overview
3.2.3 Products, Services and Solutions
3.2.4 Marketing Software and Solution Revenue (Value) (2017-2020)
3.2.5 Recent Developments
3.3 Accenture PLC
3.3.1 Company Profile
3.3.2 Main Business/Business Overview
3.3.3 Products, Services and Solutions
3.3.4 Marketing Software and Solution Revenue (Value) (2017-2020)
3.3.5 Recent Developments
3.4 Oracle Corporation
3.4.1 Company Profile
3.4.2 Main Business/Business Overview
3.4.3 Products, Services and Solutions
3.4.4 Marketing Software and Solution Revenue (Value) (2017-2020)
3.4.5 Recent Developments
3.5 SAS Institute
3.5.1 Company Profile
3.5.2 Main Business/Business Overview
3.5.3 Products, Services and Solutions
3.5.4 Marketing Software and Solution Revenue (Value) (2017-2020)
3.5.5 Recent Developments
3.6 Harte-Hanks
3.6.1 Company Profile
3.6.2 Main Business/Business Overview
3.6.3 Products, Services and Solutions
3.6.4 Marketing Software and Solution Revenue (Value) (2017-2020)
3.6.5 Recent Developments
3.7 Pega-Systems
3.7.1 Company Profile
3.7.2 Main Business/Business Overview
3.7.3 Products, Services and Solutions
3.7.4 Marketing Software and Solution Revenue (Value) (2017-2020)
3.7.5 Recent Developments
4 Global Marketing Software and Solution Market Size by Type and Application (2017-2020)
4.1 Global Marketing Software and Solution Market Size by Type (2017-2020)
4.2 Global Marketing Software and Solution Market Size by Application (2017-2020)
4.3 Potential Application of Marketing Software and Solution in Future
4.4 Top Consumer/End Users of Marketing Software and Solution
5 North America Marketing Software and Solution Development Status and Outlook
5.1 North America Marketing Software and Solution Market Size (2017-2020)
5.2 North America Marketing Software and Solution Market Size and Market Share by Players (2019 and 2020)
6 Europe Marketing Software and Solution Development Status and Outlook
6.1 Europe Marketing Software and Solution Market Size (2017-2020)
6.2 Europe Marketing Software and Solution Market Size and Market Share by Players (2019 and 2020)
7 China Marketing Software and Solution Development Status and Outlook
7.1 China Marketing Software and Solution Market Size (2017-2020)
7.2 China Marketing Software and Solution Market Size and Market Share by Players (2019 and 2020)
8 Rest of Asia Pacific Marketing Software and Solution Development Status and Outlook
8.1 Rest of Asia Pacific Marketing Software and Solution Market Size (2017-2020)
8.2 Rest of Asia Pacific Marketing Software and Solution Market Size and Market Share by Players (2019 and 2020)
9 Central & South America Marketing Software and Solution Development Status and Outlook
9.1 Central & South America Marketing Software and Solution Market Size (2017-2020)
9.2 Central & South America Marketing Software and Solution Market Size and Market Share by Players (2019 and 2020)
10 Middle East & Africa Marketing Software and Solution Development Status and Outlook
10.1 Middle East & Africa Marketing Software and Solution Market Size (2017-2020)
10.2 Middle East & Africa Marketing Software and Solution Market Size and Market Share by Players (2019 and 2020)
11 Market Forecast by Regions, Type and Application (2021-2027)
11.1 Global Marketing Software and Solution Market Size (Value) by Regions (2021-2027)
11.1.1 North America Marketing Software and Solution Revenue and Growth Rate (2021-2027)
11.1.2 Europe Marketing Software and Solution Revenue and Growth Rate (2021-2027)
11.1.3 China Marketing Software and Solution Revenue and Growth Rate (2021-2027)
11.1.4 Rest of Asia Pacific Marketing Software and Solution Revenue and Growth Rate (2021-2027)
11.1.5 Central & South America Marketing Software and Solution Revenue and Growth Rate (2021-2027)
11.1.6 Middle East & Africa Marketing Software and Solution Revenue and Growth Rate (2021-2027)
11.2 Global Marketing Software and Solution Market Size (Value) by Type (2021-2027)
11.3 Global Marketing Software and Solution Market Size by Application (2021-2027)
12 Marketing Software and Solution Market Dynamics
12.1 Marketing Software and Solution Market Opportunities
12.2 Marketing Software and Solution Challenge and Risk
12.2.1 Competition from Opponents
12.2.2 Downside Risks of Economy
12.3 Marketing Software and Solution Market Constraints and Threat
12.3.1 Threat from Substitute
12.3.2 Government Policy
12.3.3 Technology Risks
12.4 Marketing Software and Solution Market Driving Force
12.4.1 Growing Demand from Emerging Markets
12.4.2 Potential Application
13 Market Effect Factors Analysis
13.1 Technology Progress/Risk
13.1.1 Substitutes
13.1.2 Technology Progress in Related Industry
13.2 Consumer Needs Trend/Customer Preference
13.3 External Environmental Change
13.3.1 Economic Fluctuations
13.3.2 Other Risk Factors
14 Research Finding/Conclusion
15 Appendix
Methodology
Analyst Introduction
Data Source
