Report Summary
Eternity Insights has published a new study on Global Mobile Value Added Services (MVAS) Market focusing on key segments as By Service (Mobile Infotainment, Mobile Business (Enterprise), Mobile Commerce, Mobile Health, Mobile Education, Others), By End-use (Individual, Enterprise), and by region. This deep dive re-search report highlights the market and competitive intelligence across the key segments of the mar-ket. The report also considers the impact of COVID-19 on the global Mobile Value Added Services (MVAS) Market.
The report considers 2018-2020 as historic period, 2021 as base year, and 2022-2028 as forecast period. The report includes quantitative analysis of the market supported by the market drivers, challenges, and trends to accurately map the market scenario and competition. Moreover, key insights related to market having direct impact on the market will also be covered.
Mobile Value Added Services (MVAS) Market report is based on robust research methodology designed using blend of research ap-proaches developed using secondary/desk research and validated through the primary research and expert insights. Eternity Insights also uses paid data bases such as FACIVA, Hoovers, and other bench-marking and forecasting tools to provide accurate statistical analysis of supply and demand trends.
Global Mobile Value Added Services (MVAS) Market Size, 2018-2028 (USD Million)

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Global Mobile Value Added Services (MVAS) Market Segmentation:
Mobile Value Added Services (MVAS) Market, By Service
- Mobile Infotainment
- Mobile Business (Enterprise)
- Mobile Commerce
- Mobile Health
- Mobile Education
- Others (Mobile Governance, Mobile Advertisement, etc.)
Mobile Value Added Services (MVAS) Market, By End-user
- Individual
- Enterprise
- Small and Medium Enterprises (SMEs)
- Large Enterprises

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Geographically, the market is categorized in to five regions as North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. North America region dominates the global Mobile Value Added Services (MVAS) market in terms of demand generation. The Mobile Value Added Services (MVAS) market in Asia Pacific region is expected to grow at significantly high growth rate. The regional market is further sub-segmented and analyzed at granular level across key countries. The report will include market size and forecast for Mobile Value Added Services (MVAS) market for below listed coun-tries across each region.
North America (U.S. and Canada), Europe (Germany, France, Italy, UK, Spain, and Rest of Europe), Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific region); Latin America (Brazil, Mexico, and rest of the Latin America); Middle East and Africa (GCC, South Africa, and Rest of the Middle East and Africa).
Global Mobile Value Added Services (MVAS) Market Taxonomy:

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Global Mobile Value Added Services (MVAS) Market Competitive Landscape
The global Mobile Value Added Services (MVAS) market analysis report covers detailed analysis of competitive scenario across globe. The report includes profiles of leading players covering below details
- Company Overview
- Financial Analysis
- Product Portfolio Analysis
- Strategic Overview
- SWOT Analysis
List of Companies Profiled in the report:
- Apple Inc.
- Vodafone Group Plc
- Bharti Airtel Limited
- AT&T Inc.
- OnMobile
- Spice Digital Limited
- Comverse Technology, Inc.
- One97 Communications
- Google LLC
- Kongzhong Corp
- InMobi
- China Mobile Ltd.
- Telkom SA SOC Limited
- ZTE Corporation
- Verizon Communications Inc.
- Teligent Telecom
- Telefónica, S.A.
- Comviva Technologies Limited
- Etisalat
- Deutsche Telekom AG, etc.
- Other Players of Specific Interest can be added based on requirement
Market Segmentation
Report Attributes |
Details |
The market size value in 2021 |
USD XX.XX Million |
CAGR (2021 - 2028) |
XX.XX % |
The Revenue forecast in 2028 |
USD XX.XX Million |
Base year for estimation |
2021 |
Historical data |
2018-2019 |
Forecast period |
2022-2028 |
Quantitative units |
- Revenue in USD Million
- CAGR from 2021 to 2028
|
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
Segments covered |
By Type Outlook, Application Outlook, Regional Outlook |
By Service Outlook |
Mobile Infotainment, Mobile Business (Enterprise), Mobile Commerce, Mobile Health, Mobile Education, Others |
By End-Use Outlook |
Individual, Enterprise |
Regional scope |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
Country scope |
U.S., Canada, U.K., Germany, France, BENELUX, China, India, Japan, South Korea, Brazil, Saudi Arabia, UAE, Turkey |
Key companies profiled |
Apple Inc., Vodafone Group Plc, Bharti Airtel Limited, AT&T Inc., OnMobile, Spice Digital Limited, Comverse Technology, Inc., One97 Communications, Google LLC, Kongzhong Corp, InMobi, China Mobile Ltd., Telkom SA SOC Limited, ZTE Corporation, Verizon Communications Inc., Teligent Telecom, Telefónica, S.A., Comviva Technologies Limited, Etisalat, Deutsche Telekom AG, etc. |
Customization Available |
Yes, the report can be tailored to meet your specific requirements. |
Key Benefits to the stake holders
- Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
- Provision of market value (USD Billion) and volume (Tons) data for each segment and sub-segment
- Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
- Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
- Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled
- Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players
- The current as well as the future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
- Includes an in-depth analysis of the market of various perspectives through Porter’s five forces analysis
- Provides insight into the market through Value Chain
- Market dynamics scenario, along with growth opportunities of the market in the years to come
Table Of Contents
Table of Contents
Mobile Value Added Services (MVAS) Market Report by Company, Regions, Types and Applications, Global Status and Forecast to 2025
1 Industry Overview of Mobile Value Added Services (MVAS)
1.1 Mobile Value Added Services (MVAS) Market Overview
1.1.1 Mobile Value Added Services (MVAS) Product Scope
1.1.2 Market Status and Outlook
1.2 Global Mobile Value Added Services (MVAS) Market Size and Analysis by Regions
1.2.1 North America
1.2.2 Europe
1.2.3 China
1.2.4 Rest of Asia Pacific
1.2.5 Central & South America
1.2.6 Middle East & Africa
1.3 Mobile Value Added Services (MVAS) Market by Type
1.3.1 SMS
1.3.2 MMS
1.3.3 Mobile Money
1.3.4 Mobile Infotainment
1.3.5 Others
1.4 Mobile Value Added Services (MVAS) Market by End Users/Application
1.4.1 BFSI Market
1.4.2 Medical Market
1.4.3 The IT Market
1.4.4 The Retail Market
1.4.5 Entertainment Market
1.4.6 Logistics Market
1.4.7 Other
2 Global Mobile Value Added Services (MVAS) Competition Analysis by Players
2.1 Mobile Value Added Services (MVAS) Market Size (Value) by Players (2018 and 2019)
2.2 Competitive Status and Trend
2.2.1 Market Concentration Rate
2.2.2 Product/Service Differences
2.2.3 New Entrants
2.2.4 The Technology Trends in Future
3 Company (Top Players) Profiles
3.1 AT&T
3.1.1 Company Profile
3.1.2 Main Business/Business Overview
3.1.3 Products, Services and Solutions
3.1.4 Mobile Value Added Services (MVAS) Revenue (Value) (2014-2019)
3.1.5 Recent Developments
3.2 Apple
3.2.1 Company Profile
3.2.2 Main Business/Business Overview
3.2.3 Products, Services and Solutions
3.2.4 Mobile Value Added Services (MVAS) Revenue (Value) (2014-2019)
3.2.5 Recent Developments
3.3 Google
3.3.1 Company Profile
3.3.2 Main Business/Business Overview
3.3.3 Products, Services and Solutions
3.3.4 Mobile Value Added Services (MVAS) Revenue (Value) (2014-2019)
3.3.5 Recent Developments
3.4 Vodafone
3.4.1 Company Profile
3.4.2 Main Business/Business Overview
3.4.3 Products, Services and Solutions
3.4.4 Mobile Value Added Services (MVAS) Revenue (Value) (2014-2019)
3.4.5 Recent Developments
3.5 Mahindra Comviva
3.5.1 Company Profile
3.5.2 Main Business/Business Overview
3.5.3 Products, Services and Solutions
3.5.4 Mobile Value Added Services (MVAS) Revenue (Value) (2014-2019)
3.5.5 Recent Developments
3.6 Inmobi
3.6.1 Company Profile
3.6.2 Main Business/Business Overview
3.6.3 Products, Services and Solutions
3.6.4 Mobile Value Added Services (MVAS) Revenue (Value) (2014-2019)
3.6.5 Recent Developments
3.7 Onmobile Global
3.7.1 Company Profile
3.7.2 Main Business/Business Overview
3.7.3 Products, Services and Solutions
3.7.4 Mobile Value Added Services (MVAS) Revenue (Value) (2014-2019)
3.7.5 Recent Developments
3.8 Comverse
3.8.1 Company Profile
3.8.2 Main Business/Business Overview
3.8.3 Products, Services and Solutions
3.8.4 Mobile Value Added Services (MVAS) Revenue (Value) (2014-2019)
3.8.5 Recent Developments
3.9 Kongzhong
3.9.1 Company Profile
3.9.2 Main Business/Business Overview
3.9.3 Products, Services and Solutions
3.9.4 Mobile Value Added Services (MVAS) Revenue (Value) (2014-2019)
3.9.5 Recent Developments
4 Global Mobile Value Added Services (MVAS) Market Size by Type and Application (2014-2019)
4.1 Global Mobile Value Added Services (MVAS) Market Size by Type (2014-2019)
4.2 Global Mobile Value Added Services (MVAS) Market Size by Application (2014-2019)
4.3 Potential Application of Mobile Value Added Services (MVAS) in Future
4.4 Top Consumer/End Users of Mobile Value Added Services (MVAS)
5 North America Mobile Value Added Services (MVAS) Development Status and Outlook
5.1 North America Mobile Value Added Services (MVAS) Market Size (2014-2019)
5.2 North America Mobile Value Added Services (MVAS) Market Size and Market Share by Players (2018 and 2019)
6 Europe Mobile Value Added Services (MVAS) Development Status and Outlook
6.1 Europe Mobile Value Added Services (MVAS) Market Size (2014-2019)
6.2 Europe Mobile Value Added Services (MVAS) Market Size and Market Share by Players (2018 and 2019)
7 China Mobile Value Added Services (MVAS) Development Status and Outlook
7.1 China Mobile Value Added Services (MVAS) Market Size (2014-2019)
7.2 China Mobile Value Added Services (MVAS) Market Size and Market Share by Players (2018 and 2019)
8 Rest of Asia Pacific Mobile Value Added Services (MVAS) Development Status and Outlook
8.1 Rest of Asia Pacific Mobile Value Added Services (MVAS) Market Size (2014-2019)
8.2 Rest of Asia Pacific Mobile Value Added Services (MVAS) Market Size and Market Share by Players (2018 and 2019)
9 Central & South America Mobile Value Added Services (MVAS) Development Status and Outlook
9.1 Central & South America Mobile Value Added Services (MVAS) Market Size (2014-2019)
9.2 Central & South America Mobile Value Added Services (MVAS) Market Size and Market Share by Players (2018 and 2019)
10 Middle East & Africa Mobile Value Added Services (MVAS) Development Status and Outlook
10.1 Middle East & Africa Mobile Value Added Services (MVAS) Market Size (2014-2019)
10.2 Middle East & Africa Mobile Value Added Services (MVAS) Market Size and Market Share by Players (2018 and 2019)
11 Market Forecast by Regions, Type and Application (2019-2025)
11.1 Global Mobile Value Added Services (MVAS) Market Size (Value) by Regions (2019-2025)
11.1.1 North America Mobile Value Added Services (MVAS) Revenue and Growth Rate (2019-2025)
11.1.2 Europe Mobile Value Added Services (MVAS) Revenue and Growth Rate (2019-2025)
11.1.3 China Mobile Value Added Services (MVAS) Revenue and Growth Rate (2019-2025)
11.1.4 Rest of Asia Pacific Mobile Value Added Services (MVAS) Revenue and Growth Rate (2019-2025)
11.1.5 Central & South America Mobile Value Added Services (MVAS) Revenue and Growth Rate (2019-2025)
11.1.6 Middle East & Africa Mobile Value Added Services (MVAS) Revenue and Growth Rate (2019-2025)
11.2 Global Mobile Value Added Services (MVAS) Market Size (Value) by Type (2019-2025)
11.3 Global Mobile Value Added Services (MVAS) Market Size by Application (2019-2025)
12 Mobile Value Added Services (MVAS) Market Dynamics
12.1 Mobile Value Added Services (MVAS) Market Opportunities
12.2 Mobile Value Added Services (MVAS) Challenge and Risk
12.2.1 Competition from Opponents
12.2.2 Downside Risks of Economy
12.3 Mobile Value Added Services (MVAS) Market Constraints and Threat
12.3.1 Threat from Substitute
12.3.2 Government Policy
12.3.3 Technology Risks
12.4 Mobile Value Added Services (MVAS) Market Driving Force
12.4.1 Growing Demand from Emerging Markets
12.4.2 Potential Application
13 Market Effect Factors Analysis
13.1 Technology Progress/Risk
13.1.1 Substitutes
13.1.2 Technology Progress in Related Industry
13.2 Consumer Needs Trend/Customer Preference
13.3 External Environmental Change
13.3.1 Economic Fluctuations
13.3.2 Other Risk Factors
14 Research Finding/Conclusion
15 Appendix
Methodology
Analyst Introduction
Data Source