Report Overview
Report Summary
Summary
Clickstream analysis is useful for web activity analysis,[1] software testing, market research, and for analyzing employee productivity.
The clickstream analytics market is also segmented by vertical into retail and eCommerce; media and entertainment; telecommunications and IT; travel and hospitality; Banking, Financial Services, and Insurance; transportation and logistics; government; energy and utilities; and others (manufacturing, healthcare and life sciences, and education), out of which the adoption rate of clickstream analytics is expected to be the highest in the retail and eCommerce vertical, as the volume and variety of clickstream data is increasing day-by-day with the growing demand of online shopping and increased purchasing power of the customer.
The clickstream analytics market is segmented by business application into click path optimization, website/application optimization, customer analysis, basket analysis and personalization, traffic analysis, and others (competition analysis and next best product analysis). The rise and development of eCommerce has propelled rapid growth in clickstream data volumes. Customers have wider access to internet, and with increase in the purchasing power of customers, the demand for basket analysis and personalization is rapidly gaining traction.
In 2020, the global Clickstream Analytics market size was 730 million US$ and it is expected to reach 2260 million US$ by the end of 2027, with a CAGR of 15.2% between 2021 and 2027.
This report studies the Clickstream Analytics market size by players, regions, product types and end industries, history data 2017-2020 and forecast data 2021-2027; This report also studies the global market competition landscape, market drivers and trends, opportunities and challenges, risks and entry barriers, sales channels, distributors and Porter's Five Forces Analysis.
This report focuses on the global top players, covered
Adobe Systems (US)
AT Internet (US)
Google (US)
IBM Corporation (US)
Microsoft Corporation (US)
Oracle Corporation (US)
SAP SE (Germany)
Connexity (US)
Hewlett Packard Enterprise (US)
Jumpshot (US)
Splunk (US)
Talend (US)
Verto Analytics (Finland)
Webtrends Corporation (US)
Vlocity, Inc (US)
Market segment by Regions/Countries, this report covers
North America
Europe
China
Rest of Asia Pacific
Central & South America
Middle East & Africa
Market segment by Type, the product can be split into
Software
Services
Market segment by Application, the market can be split into
Click path optimization
Website/application optimization
Customer analysis
Basket analysis and personalization
Traffic analysis
Others
The study objectives of this report are:
To study and forecast the market size of Clickstream Analytics in global market.
To analyze the global key players, SWOT analysis, value and global market share for top players.
To define, describe and forecast the market by type, end use and region.
To analyze and compare the market status and forecast among global major regions.
To analyze the global key regions market potential and advantage, opportunity and challenge, restraints and risks.
To identify significant trends and factors driving or inhibiting the market growth.
To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.
In this study, the years considered to estimate the market size of Clickstream Analytics are as follows:
History Year: 2017-2020
Base Year: 2020
Estimated Year: 2020
Forecast Year 2021 to 2027
For the data information by region, company, type and application, 2020 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Key Stakeholders
Raw material suppliers
Distributors/traders/wholesalers/suppliers
Regulatory bodies, including government agencies and NGO
Commercial research & development (R&D) institutions
Importers and exporters
Government organizations, research organizations, and consulting firms
Trade associations and industry bodies
End-use industries
Available Customizations
With the given market data, EternityInsights offers customizations according to the company's specific needs. The following customization options are available for the report:
Further breakdown of Clickstream Analytics market on basis of the key contributing countries.
Detailed analysis and profiling of additional market players.
Table Of Contents
Table Of Contents
Table of Contents
Clickstream Analytics Market Report by Company, Regions, Types and Applications, Global Status and Forecast to 2025
1 Industry Overview of Clickstream Analytics
1.1 Clickstream Analytics Market Overview
1.1.1 Clickstream Analytics Product Scope
1.1.2 Market Status and Outlook
1.2 Global Clickstream Analytics Market Size and Analysis by Regions
1.2.1 North America
1.2.2 Europe
1.2.3 China
1.2.4 Rest of Asia Pacific
1.2.5 Central & South America
1.2.6 Middle East & Africa
1.3 Clickstream Analytics Market by Type
1.3.1 Software
1.3.2 Services
1.4 Clickstream Analytics Market by End Users/Application
1.4.1 Click path optimization
1.4.2 Website/application optimization
1.4.3 Customer analysis
1.4.4 Basket analysis and personalization
1.4.5 Traffic analysis
1.4.6 Others
2 Global Clickstream Analytics Competition Analysis by Players
2.1 Clickstream Analytics Market Size (Value) by Players (2019 and 2020)
2.2 Competitive Status and Trend
2.2.1 Market Concentration Rate
2.2.2 Product/Service Differences
2.2.3 New Entrants
2.2.4 The Technology Trends in Future
3 Company (Top Players) Profiles
3.1 Adobe Systems (US)
3.1.1 Company Profile
3.1.2 Main Business/Business Overview
3.1.3 Products, Services and Solutions
3.1.4 Clickstream Analytics Revenue (Value) (2017-2020)
3.1.5 Recent Developments
3.2 AT Internet (US)
3.2.1 Company Profile
3.2.2 Main Business/Business Overview
3.2.3 Products, Services and Solutions
3.2.4 Clickstream Analytics Revenue (Value) (2017-2020)
3.2.5 Recent Developments
3.3 Google (US)
3.3.1 Company Profile
3.3.2 Main Business/Business Overview
3.3.3 Products, Services and Solutions
3.3.4 Clickstream Analytics Revenue (Value) (2017-2020)
3.3.5 Recent Developments
3.4 IBM Corporation (US)
3.4.1 Company Profile
3.4.2 Main Business/Business Overview
3.4.3 Products, Services and Solutions
3.4.4 Clickstream Analytics Revenue (Value) (2017-2020)
3.4.5 Recent Developments
3.5 Microsoft Corporation (US)
3.5.1 Company Profile
3.5.2 Main Business/Business Overview
3.5.3 Products, Services and Solutions
3.5.4 Clickstream Analytics Revenue (Value) (2017-2020)
3.5.5 Recent Developments
3.6 Oracle Corporation (US)
3.6.1 Company Profile
3.6.2 Main Business/Business Overview
3.6.3 Products, Services and Solutions
3.6.4 Clickstream Analytics Revenue (Value) (2017-2020)
3.6.5 Recent Developments
3.7 SAP SE (Germany)
3.7.1 Company Profile
3.7.2 Main Business/Business Overview
3.7.3 Products, Services and Solutions
3.7.4 Clickstream Analytics Revenue (Value) (2017-2020)
3.7.5 Recent Developments
3.8 Connexity (US)
3.8.1 Company Profile
3.8.2 Main Business/Business Overview
3.8.3 Products, Services and Solutions
3.8.4 Clickstream Analytics Revenue (Value) (2017-2020)
3.8.5 Recent Developments
3.9 Hewlett Packard Enterprise (US)
3.9.1 Company Profile
3.9.2 Main Business/Business Overview
3.9.3 Products, Services and Solutions
3.9.4 Clickstream Analytics Revenue (Value) (2017-2020)
3.9.5 Recent Developments
3.10 Jumpshot (US)
3.10.1 Company Profile
3.10.2 Main Business/Business Overview
3.10.3 Products, Services and Solutions
3.10.4 Clickstream Analytics Revenue (Value) (2017-2020)
3.10.5 Recent Developments
3.11 Splunk (US)
3.12 Talend (US)
3.13 Verto Analytics (Finland)
3.14 Webtrends Corporation (US)
3.15 Vlocity, Inc (US)
4 Global Clickstream Analytics Market Size by Type and Application (2017-2020)
4.1 Global Clickstream Analytics Market Size by Type (2017-2020)
4.2 Global Clickstream Analytics Market Size by Application (2017-2020)
4.3 Potential Application of Clickstream Analytics in Future
4.4 Top Consumer/End Users of Clickstream Analytics
5 North America Clickstream Analytics Development Status and Outlook
5.1 North America Clickstream Analytics Market Size (2017-2020)
5.2 North America Clickstream Analytics Market Size and Market Share by Players (2019 and 2020)
6 Europe Clickstream Analytics Development Status and Outlook
6.1 Europe Clickstream Analytics Market Size (2017-2020)
6.2 Europe Clickstream Analytics Market Size and Market Share by Players (2019 and 2020)
7 China Clickstream Analytics Development Status and Outlook
7.1 China Clickstream Analytics Market Size (2017-2020)
7.2 China Clickstream Analytics Market Size and Market Share by Players (2019 and 2020)
8 Rest of Asia Pacific Clickstream Analytics Development Status and Outlook
8.1 Rest of Asia Pacific Clickstream Analytics Market Size (2017-2020)
8.2 Rest of Asia Pacific Clickstream Analytics Market Size and Market Share by Players (2019 and 2020)
9 Central & South America Clickstream Analytics Development Status and Outlook
9.1 Central & South America Clickstream Analytics Market Size (2017-2020)
9.2 Central & South America Clickstream Analytics Market Size and Market Share by Players (2019 and 2020)
10 Middle East & Africa Clickstream Analytics Development Status and Outlook
10.1 Middle East & Africa Clickstream Analytics Market Size (2017-2020)
10.2 Middle East & Africa Clickstream Analytics Market Size and Market Share by Players (2019 and 2020)
11 Market Forecast by Regions, Type and Application (2021-2027)
11.1 Global Clickstream Analytics Market Size (Value) by Regions (2021-2027)
11.1.1 North America Clickstream Analytics Revenue and Growth Rate (2021-2027)
11.1.2 Europe Clickstream Analytics Revenue and Growth Rate (2021-2027)
11.1.3 China Clickstream Analytics Revenue and Growth Rate (2021-2027)
11.1.4 Rest of Asia Pacific Clickstream Analytics Revenue and Growth Rate (2021-2027)
11.1.5 Central & South America Clickstream Analytics Revenue and Growth Rate (2021-2027)
11.1.6 Middle East & Africa Clickstream Analytics Revenue and Growth Rate (2021-2027)
11.2 Global Clickstream Analytics Market Size (Value) by Type (2021-2027)
11.3 Global Clickstream Analytics Market Size by Application (2021-2027)
12 Clickstream Analytics Market Dynamics
12.1 Clickstream Analytics Market Opportunities
12.2 Clickstream Analytics Challenge and Risk
12.2.1 Competition from Opponents
12.2.2 Downside Risks of Economy
12.3 Clickstream Analytics Market Constraints and Threat
12.3.1 Threat from Substitute
12.3.2 Government Policy
12.3.3 Technology Risks
12.4 Clickstream Analytics Market Driving Force
12.4.1 Growing Demand from Emerging Markets
12.4.2 Potential Application
13 Market Effect Factors Analysis
13.1 Technology Progress/Risk
13.1.1 Substitutes
13.1.2 Technology Progress in Related Industry
13.2 Consumer Needs Trend/Customer Preference
13.3 External Environmental Change
13.3.1 Economic Fluctuations
13.3.2 Other Risk Factors
14 Research Finding/Conclusion
15 Appendix
Methodology
Analyst Introduction
Data Source