Brand Licensing Market Size, Share, Trends & Analysis By Type, Regional Outlook, Industry Insights, Key Players, Applications And Forecast To 2028

  • Category:Software & Hardware
  • Published on:Dec 2020
  • Pages:130
  • Formats:
  • Report Code:31302

Report Summary

Eternity Insights has published a new study on Global Brand Licensing Market focusing on key segments as by Type (Apparels,Toys,Home Decoration,Software or Video Games,Food and Beverage), by Application (Entertainment,Corporate Trademarks or Brand,Fashion,Sports,Others), and by region. This deep dive re-search report highlights the market and competitive intelligence across the key segments of the mar-ket. The report also considers the impact of COVID-19 on the global Brand Licensing Market.

The report considers 2018-2020 as historic period, 2021 as base year, and 2022-2028 as forecast period. The report includes quantitative analysis of the market supported by the market drivers, challenges, and trends to accurately map the market scenario and competition. Moreover, key insights related to market having direct impact on the market will also be covered.

Brand Licensing Market report is based on robust research methodology designed using blend of research ap-proaches developed using secondary/desk research and validated through the primary research and expert insights. Eternity Insights also uses paid data bases such as FACIVA, Hoovers, and other bench-marking and forecasting tools to provide accurate statistical analysis of supply and demand trends.

Global Brand Licensing Market Size, 2018-2028 (USD Million)

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Global Brand Licensing Market Segmentation:

Brand Licensing Market, By Type

  • Apparels
  • Toys
  • Home Decoration
  • Software or Video Games
  • Food and Beverage

Brand Licensing Market, By Application

  • Entertainment
  • Corporate Trademarks or Brand
  • Fashion
  • Sports
  • Others

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Geographically, the market is categorized in to five regions as North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. North America region dominates the global Brand Licensing market in terms of demand generation. The Brand Licensing market in Asia Pacific region is expected to grow at significantly high growth rate. The regional market is further sub-segmented and analyzed at granular level across key countries. The report will include market size and forecast for Brand Licensing market for below listed coun-tries across each region.

North America (U.S. and Canada), Europe (Germany, France, Italy, UK, Spain, and Rest of Europe), Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific region); Latin America (Brazil, Mexico, and rest of the Latin America); Middle East and Africa (GCC, South Africa, and Rest of the Middle East and Africa).

Global Brand Licensing Market Taxonomy:

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Global Brand Licensing Market Competitive Landscape

The global Brand Licensing market analysis report covers detailed analysis of competitive scenario across globe. The report includes profiles of leading players covering below details

  • Company Overview
  • Financial Analysis
  • Product Portfolio Analysis
  • Strategic Overview
  • SWOT Analysis

List of Companies Profiled in the report:

  • The Walt Disney Company
  • Meredith Corporation
  • PVH Corp.
  • Iconix Brand Group
  • Authentic Brands Group
  • Universal Brand Development
  • Nickelodeon
  • Major League Baseball
  • IMG College (Collegiate Licensing Company)
  • Sanrio
  • Sequential Brands Group
  • Westinghouse
  • General Motors
  • National Basketball Association
  • Electrolux
  • National Football League
  • Warner Bros. Consumer Products
  • The Pokemon Company International
  • Procter & Gamble
  • Ferrari
  • Ralph Lauren
  • Mattel
  • Ford Motor Company
  • BBC Worldwide
  • The Hershey Company
  • Stanley Black & Decker
  • PGA Tour
  • National Hockey League
  • Sunkist Growers
  • WWE
  • Other Players of Specific Interest can be added based on requirement

Market Segmentation

Report Attributes Details
The market size value in 2021 USD XX.XX Million
CAGR (2021 - 2028) XX.XX %
The Revenue forecast in 2028 USD XX.XX Million
Base year for estimation 2021
Historical data 2018-2019
Forecast period 2022-2028
Quantitative units
  • Revenue in USD Million
  • CAGR from 2021 to 2028
Report coverage Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Segments covered By Type Outlook, Application Outlook, Regional Outlook
By Type Outlook Apparels,Toys,Home Decoration,Software or Video Games,Food and Beverage
By Application Outlook Entertainment,Corporate Trademarks or Brand,Fashion,Sports,Others
Regional scope North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Country scope U.S., Canada, U.K., Germany, France, BENELUX, China, India, Japan, South Korea, Brazil, Saudi Arabia, UAE, Turkey
Key companies profiled The Walt Disney Company,Meredith Corporation,PVH Corp.,Iconix Brand Group,Authentic Brands Group,Universal Brand Development,Nickelodeon,Major League Baseball,IMG College (Collegiate Licensing Company),Sanrio,Sequential Brands Group,Westinghouse,General Motors,National Basketball Association,Electrolux,National Football League,Warner Bros. Consumer Products,The Pokemon Company International,Procter & Gamble,Ferrari,Ralph Lauren,Mattel,Ford Motor Company,BBC Worldwide,The Hershey Company,Stanley Black & Decker,PGA Tour,National Hockey League,Sunkist Growers,WWE
Customization Available Yes, the report can be tailored to meet your specific requirements.

Key Benefits to the stake holders

  • Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
  • Provision of market value (USD Billion) and volume (Tons) data for each segment and sub-segment
  • Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
  • Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
  • Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled
  • Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players
  • The current as well as the future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
  • Includes an in-depth analysis of the market of various perspectives through Porter’s five forces analysis
  • Provides insight into the market through Value Chain
  • Market dynamics scenario, along with growth opportunities of the market in the years to come

Table Of Contents

Table of Contents

Chapter 1 Brand Licensing Market Overview
1.1 Brand Licensing Definition
1.2 Global Brand Licensing Market Size Status and Outlook (2014-2027)
1.3 Global Brand Licensing Market Size Comparison by Region (2014-2027)
1.4 Global Brand Licensing Market Size Comparison by Type (2014-2027)
1.5 Global Brand Licensing Market Size Comparison by Application (2014-2027)
1.6 Global Brand Licensing Market Size Comparison by Sales Channel (2014-2027)
1.7 Brand Licensing Market Dynamics (COVID-19 Impacts)
1.7.1 Market Drivers/Opportunities
1.7.2 Market Challenges/Risks
1.7.3 Market News (Mergers/Acquisitions/Expansion)
1.7.4 COVID-19 Impacts on Current Market
1.7.5 Post-Strategies of COVID-19 Outbreak
Chapter 2 Brand Licensing Market Segment Analysis by Player
2.1 Global Brand Licensing Sales and Market Share by Player (2017-2019)
2.2 Global Brand Licensing Revenue and Market Share by Player (2017-2019)
2.3 Global Brand Licensing Average Price by Player (2017-2019)
2.4 Players Competition Situation & Trends
2.5 Conclusion of Segment by Player
Chapter 3 Brand Licensing Market Segment Analysis by Type
3.1 Global Brand Licensing Market by Type
3.1.1 Apparels
3.1.2 Toys
3.1.3 Home Decoration
3.1.4 Software or Video Games
3.1.5 Food and Beverage
3.2 Global Brand Licensing Sales and Market Share by Type (2014-2019)
3.3 Global Brand Licensing Revenue and Market Share by Type (2014-2019)
3.4 Global Brand Licensing Average Price by Type (2014-2019)
3.5 Leading Players of Brand Licensing by Type in 2019
3.6 Conclusion of Segment by Type
Chapter 4 Brand Licensing Market Segment Analysis by Application
4.1 Global Brand Licensing Market by Application
4.1.1 Entertainment
4.1.2 Corporate Trademarks or Brand
4.1.3 Fashion
4.1.4 Sports
4.1.5 Others
4.2 Global Brand Licensing Sales and Market Share by Application (2014-2019)
4.3 Leading Consumers of Brand Licensing by Application in 2019
4.4 Conclusion of Segment by Application
Chapter 5 Brand Licensing Market Segment Analysis by Sales Channel
5.1 Global Brand Licensing Market by Sales Channel
5.1.1 Direct Channel
5.1.2 Distribution Channel
5.2 Global Brand Licensing Sales and Market Share by Sales Channel (2014-2019)
5.3 Leading Distributors/Dealers of Brand Licensing by Sales Channel in 2019
5.4 Conclusion of Segment by Sales Channel
Chapter 6 Brand Licensing Market Segment Analysis by Region
6.1 Global Brand Licensing Market Size and CAGR by Region (2014-2027)
6.2 Global Brand Licensing Sales and Market Share by Region (2014-2019)
6.3 Global Brand Licensing Revenue and Market Share by Region (2014-2019)
6.4 North America
6.4.1 North America Market by Country
6.4.2 North America Brand Licensing Market Share by Type
6.4.3 North America Brand Licensing Market Share by Application
6.4.4 United States
6.4.5 Canada
6.4.6 Mexico
6.5 Europe
6.5.1 Europe Market by Country
6.5.2 Europe Brand Licensing Market Share by Type
6.5.3 Europe Brand Licensing Market Share by Application
6.5.4 Germany
6.5.5 UK
6.5.6 France
6.5.7 Italy
6.5.8 Russia
6.5.9 Spain
6.6 Asia-Pacific
6.6.1 Asia-Pacific Market by Country
6.6.2 Asia-Pacific Brand Licensing Market Share by Type
6.6.3 Asia-Pacific Brand Licensing Market Share by Application
6.6.4 China
6.6.5 Japan
6.6.6 Korea
6.6.7 India
6.6.8 Southeast Asia
6.6.9 Australia
6.7 South America
6.7.1 South America Market by Country
6.7.2 South America Brand Licensing Market Share by Type
6.7.3 South America Brand Licensing Market Share by Application
6.7.4 Brazil
6.7.5 Argentina
6.7.6 Colombia
6.8 Middle East & Africa
6.8.1 Middle East & Africa Market by Country
6.8.2 Middle East & Africa Brand Licensing Market Share by Type
6.8.3 Middle East & Africa Brand Licensing Market Share by Application
6.8.4 UAE
6.8.5 Saudi Arabia
6.8.6 South Africa
6.9 Conclusion of Segment by Region
Chapter 7 Profile of Leading Brand Licensing Players
7.1 The Walt Disney Company
7.1.1 Company Snapshot
7.1.2 Product/Service Offered
7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)
7.1.4 COVID-19 Impact on The Walt Disney Company
7.2 Meredith Corporation
7.3 PVH Corp.
7.4 Iconix Brand Group
7.5 Authentic Brands Group
7.6 Universal Brand Development
7.7 Nickelodeon
7.8 Major League Baseball
7.9 IMG College (Collegiate Licensing Company)
7.10 Sanrio
7.11 Sequential Brands Group
7.12 Westinghouse
7.13 General Motors
7.14 National Basketball Association
7.15 Electrolux
7.16 National Football League
7.17 Warner Bros. Consumer Products
7.18 The Pokemon Company International
7.19 Procter & Gamble
7.20 Ferrari
7.21 Ralph Lauren
7.22 Mattel
7.23 Ford Motor Company
7.24 BBC Worldwide
7.25 The Hershey Company
7.26 Stanley Black & Decker
7.27 PGA Tour
7.28 National Hockey League
7.29 Sunkist Growers
7.29 Sunkist Growers
Chapter 8 Upstream and Downstream Analysis of Brand Licensing
8.1 Industrial Chain of Brand Licensing
8.2 Upstream of Brand Licensing
8.2.1 Raw Materials
8.2.2 Labor Cost
8.2.3 Manufacturing Expenses
8.2.4 Manufacturing Cost Structure
8.2.5 Manufacturing Process
8.3 Downstream of Brand Licensing
8.3.1 Leading Distributors/Dealers of Brand Licensing
8.3.2 Leading Consumers of Brand Licensing
Chapter 9 Development Trend of Brand Licensing (2020-2027)
9.1 Global Brand Licensing Market Size (Sales and Revenue) Forecast (2020-2027)
9.2 Global Brand Licensing Market Size and CAGR Forecast by Region (2020-2027)
9.3 Global Brand Licensing Market Size and CAGR Forecast by Type (2020-2027)
9.4 Global Brand Licensing Market Size and CAGR Forecast by Application (2020-2027)
9.5 Global Brand Licensing Market Size and CAGR Forecast by Sales Channel (2020-2027)
Chapter 10 Appendix
10.1 Research Methodology
10.2 Data Sources
10.3 Disclaimer
10.4 Analysts Certification

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