Google LLC is an American multinational firm. It provides “web-based” products & services that comprise cloud computing, software, internet ad technologies, and hardware. It is one of the largest tech firms; along with Apple, Amazon, and Facebook. Google was founded by Sergey Brin & Larry Page in 1998. It grew to an extent; eventually surpassing “Google Search” in terms of the acquirements, product developments, and collaborations.
The journeys of users have gotten intricate with time. As recently stated by Google, almost eighty five percent of its total users are buying something or the other, round the clock. Focusing on its customers & complying with their terms & conditions, is what the google industry deems more imperative from 2019 to 2026 (forecast period). Few market players remain distinct in the analysis of their customer-journeys.
Sundar Pichai, CEO (Chief Executive Officer), Google; of late, mentioned that the industry is seeking to streamline “client-comprehension” towards data-usage and management/administration. In the recently held Google’s Q2 2019 conference call, Mr. Pichai laid emphasis on data-control and client-confidentiality. He discussed “privacy” advancements that offer customers with clearer options and advanced data-controls.
On the call, the CEO stood his ground on Google investing in simpler accessibility to privacy offerings, leading the website’s incognito mode to having newer “auto-delete” features. Google has been shielding itself from certain U.S. “data-privacy” policies. It had closed down the customer-feature of the “Google Plus” social network program, post the confirmation of data-leakages in 2018.
Google has been laying stress on technological-developments that rely on customer-data to produce “state-of-the-art” products. It keeps experimenting with the idea that the products require surplus data in order to be effective & resourceful. The company’s Android Q system possesses around fifty updates, specifically attending to “privacy-control” and “user-protection.” With the number of users visiting Google pages on the rise, the industry attempts to improve itself through several other means.
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